Back to GuidesRemediation Guide
How to Fix Missing or Duplicated Meta Descriptions
Category: SEO & Social (Weight: 25 points) • Severity: Medium Warning
Why This Issue Matters
The meta description summarizes your page content for search engines. While not a direct Google ranking factor, it directly dictates your organic Click-Through Rate (CTR) in search results. A missing description forces Google to generate a generic snippet from arbitrary on-page text. Recommended length is between 120 and 155 characters.
Platform-Specific Solutions
WordPress Fix Steps (Yoast / Rank Math)
- Edit the page or post in WP Admin.
- Scroll down to the Yoast SEO or Rank Math meta box beneath the main editor.
- Click Edit Snippet.
- Enter an actionable meta description in the designated field (120–155 characters) that includes your primary keyword and a clear call-to-action.
- Verify the progress bar turns green, then click Update / Publish.
Webflow Fix Steps
- Open the Pages panel on the left navigation bar (page icon).
- Hover over the affected page and click the Gear icon (Edit Page Settings).
- Scroll down to SEO Settings.
- In the Meta Description field, write your tailored description. For CMS dynamic template pages, click “Add Field” to pull the summary or teaser from your CMS collection item.
- Click Save and publish your site to your custom domain.
Shopify Fix Steps
- Navigate to Online Store > Pages (or Products / Collections).
- Select the page flagged by Nyrolo.
- Scroll to the very bottom to the Search engine listing preview section and click Edit website SEO.
- Enter your description in the Description input. Keep it under 155 characters to prevent truncation.
- Click Save at the top right of the screen.
Custom Code (Next.js / HTML)
In Next.js App Router, export a static or dynamic metadata object in your page.tsx:
import type { Metadata } from 'next';
export const metadata: Metadata = {
title: 'High-Converting Landing Page Services | Agency Name',
description: 'We build fast, conversion-optimized landing pages for high-growth tech startups. Launch in under 14 days.',
};In plain HTML, add <meta name="description" content="Your 120-155 character copy"> inside the <head> element.