Technical SEO
Articles and best practices filed under Technical SEO.
How a Single 404 Destroys Client Trust (and How to Catch It Before Launch)
A deep dive into why dead internal links ruin client relationships right after launch, how Google treats 404s, and why manual testing always misses them.
robots.txt Mistakes That Quietly Block Google (and How to Check Yours)
A leftover Disallow rule can keep a whole new site out of Google. Learn the most common robots.txt mistakes, how to test yours, and how to fix them safely.
Canonical Tag Mistakes: What They Are, How to Spot Them and How to Fix Them
A wrong canonical tag can make Google ignore the page you care about. Here are the common canonical mistakes on new sites and a simple way to check every page.
Site Not Showing on Google? Check for a Leftover noindex Tag First
The most common reason a freshly launched site never appears on Google is a noindex setting left over from staging. How to find it in WordPress, Webflow and Shopify, and what to do next.
Title Tag Best Practices: Length, Keywords and Mistakes to Avoid
How long should a title tag be, where should the keyword go, and why does Google sometimes rewrite it? A practical guide with examples for freelancers and agencies.
Pre-Launch SEO Checklist: 12 Mistakes to Catch Before a Site Goes Live
The launch-day SEO mistakes that quietly keep new sites out of Google: leftover noindex tags, staging robots rules, missing redirects, wrong canonicals and more.
Meta Description Length: What Actually Matters (and What Is a Myth)
There is no official meta description limit. Here is how Google really treats descriptions, how long to aim for, and how to write ones people click.